> For the complete documentation index, see [llms.txt](https://tapminds.gitbook.io/tapmind-mediation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tapminds.gitbook.io/tapmind-mediation/ad-serving.md).

# Ad Serving

## Section Overview

This section walks through how ads move from request to display in TapMind. It covers the full ad journey, SDK participation, backend configuration delivery, and demand partner selection.

Use this section when you need to understand how ads are served, not just how the platform is configured.

## Who Should Read This Section

* **Product Managers** defining ad placement strategy and partner ordering
* **Project Managers** coordinating serving-related deliverables
* **Client Stakeholders** who want to understand the ad lifecycle
* **Support Teams** investigating fill, serving, or display issues
* **Developers** integrating or debugging ad request flows

## Pages In This Section

| Page                                                                                  | What you will learn                                          |
| ------------------------------------------------------------------------------------- | ------------------------------------------------------------ |
| [End-to-End Ad Journey](/tapmind-mediation/ad-serving/end-to-end-ad-journey.md)       | The full flow from ad request to ad display                  |
| [SDK Flow](/tapmind-mediation/ad-serving/sdk-flow.md)                                 | How the SDK participates in serving                          |
| [Backend Serving Flow](/tapmind-mediation/ad-serving/backend-serving-flow.md)         | How the backend returns configuration to the app             |
| [Demand Partner Selection](/tapmind-mediation/ad-serving/demand-partner-selection.md) | How priorities and waterfalls determine which partner serves |

## Suggested Reading Path

**New user**

[How Mobile Ads Work](/tapmind-mediation/getting-started/how-mobile-ads-work.md) → [End-to-End Ad Journey](/tapmind-mediation/ad-serving/end-to-end-ad-journey.md) → [Demand Partner Selection](/tapmind-mediation/ad-serving/demand-partner-selection.md)

**Developer**

[What is TapMind](/tapmind-mediation/getting-started/what-is-tapmind.md) → [End-to-End Ad Journey](/tapmind-mediation/ad-serving/end-to-end-ad-journey.md) → [SDK Flow](/tapmind-mediation/ad-serving/sdk-flow.md) → [Backend Serving Flow](/tapmind-mediation/ad-serving/backend-serving-flow.md)

**Operations**

[End-to-End Ad Journey](/tapmind-mediation/ad-serving/end-to-end-ad-journey.md) → [Demand Partner Selection](/tapmind-mediation/ad-serving/demand-partner-selection.md) → [Demand Partner Configuration](/tapmind-mediation/configuration-management/demand-partner-configuration.md)